Christian Fabre

Started in 2008, this brand plans to bring international fashion trends for the Indian male.

The brainchild of Christian Robert Fabre, this eponymously named label-Christian Fabre came into being at the end of the year 2008. The brand aims to bring international fashion trends to the domestic consumers-the Indian male as of now.

Brand concept and positioning

Christine Fabre is targeted at the youth and brings with it a composite culture with regard to the design inputs, aesthetic and fashionable looks. The brand’s products are comfortable in fi t, rich in fashion content, and competitive on the price front.

Retail presence

Christain Fabre’s products are available only through exclusive franchisee outlets, which are primarily based in Chennai and Bangalore. The brand has been progressing as per its potential growth prospects. The brand plans to promote itself as a designerwear, casual brand.

USP

The brand believes in its tagline-‘Wear your freedom’.

Designing

Designs for this brand are created in-house by professionally trained and experienced designers. The brief given to them is to depict themes that are considered good and natural.

Marketing strategy

Christain Fabre believes in reaching out to its target customers through simple and logical methods. All efforts are taken to instill in the customer a measure of attachment with the brand, so that he fi nds it to be a matter of pride to sport the brand’s products.

Product portfolio

At present, the brand’s product offerings comprise trousers, denims, shirts, t-shirts, bags and a few ancillary accessories.

Future plans

The brand plans to expand its retail presence and roll out apparel for women and children in the near future. The brand also plans to expand its retail presence to all the southern states, with special focus on cities like Chennai, Bangalore, Hyderabad, Thiruvananthapuram, Cochin, Coimbatore, Vijayawada, Vishakapatnam, and Mysore. Besides, Christain Fabre also aims at bringing out new designs more frequently to attract, create, and establish an extensive loyal customer relationship.

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